As a B2B SaaS CEO or marketer, getting booked on podcasts can be a powerful way to increase your brand exposure and reach your target audience. This comprehensive guide will provide you with a step-by-step process to find the right podcasts, reach out to hosts, and become an excellent guest.
TL;DR
- Understand your target audience: Know their interests to find relevant podcasts.
- Apply the 80/20 principle: Prioritize podcasts, creating a list of twenty target podcasts.
- Identify industry influencers: Look at the podcasts they’ve appeared on to find similar opportunities.
- Use curated lists and directories: Use platforms like Apple Podcasts, Spotify, Google Podcasts to discover podcasts in your niche.
- Find show notes pages: Use this for contact information and craft personalized outreach emails.
- Utilize podcast booking services: Services like “Get booked on a podcast” service, PodcastGuests.com, MatchMaker.fm, and Podchaser Connect can be helpful.
- Be an exceptional podcast guest: Be punctual, entertaining, and provide value, stay connected with the host after the appearance.
- Ask for referrals: From podcast hosts to secure additional guest appearances and expand your network.
How To Find Podcasts To Appear on as a Guest
Understand the audience
Before you begin searching for podcasts to appear on, it’s crucial to understand your target audience. Determine who you want to reach and what their interests are. This will help you identify podcasts that align with your industry, messaging, and target demographic.
Make your “80/20 list” of podcast targets
Apply the 80/20 principle to prioritize podcasts that have the most significant potential impact. Focus on the top 20% of podcasts that can deliver 80% of the results. These should be podcasts with a larger audience, established credibility, and a track record of success in your niche.
Make a list of twenty target podcasts
Once you’ve identified the top 20% of podcasts, create a list of twenty target podcasts. This list should include a mix of podcasts that cater to your primary and secondary target audiences. These podcasts should be relevant to your industry and should have engaged listeners who are interested in what you have to offer.
Identify industry influencers
Another effective way to find podcasts to appear on is by identifying industry influencers. Determine who the key thought leaders are in your niche, and see which podcasts they have appeared on. These podcasts are more likely to be interested in featuring guests with similar expertise.
Utilize curated lists, check our Directory
There are curated lists and directories available online that can help you find relevant podcasts. For example, our Directory is an excellent resource for finding podcasts in your industry. These lists can save you time and effort in searching for suitable podcasts to appear on as a guest.
Search Podcast Directories
Podcast directories like Apple Podcasts, Spotify, and Google Podcasts are treasure troves of potential podcast opportunities. Use relevant keywords to search for podcasts in your niche. Make sure to subscribe to your target podcasts to stay updated on new episodes and potential guest opportunities.
Find the show notes page
Once you have identified a potential podcast, find the show notes page on their website. The show notes page often contains information about the podcast, including the host’s contact information. This will be valuable when reaching out to request a guest appearance.
Step Two: Do Not Send a Generic Copy and Paste Email/Message
When reaching out to podcast hosts, avoid sending generic copy and paste messages. Instead, craft personalized emails that demonstrate your familiarity with their podcast and explain why you would be a valuable guest. This will increase your chances of getting a positive response.
Step Three: Make It Easy on the Host
To make it easy for the host to say yes, provide them with all the necessary information upfront. This includes a short bio, headshot, links to your website or social media profiles, and a list of potential topics you can discuss as a guest.
Services That Help You Get Booked as a Guest on a Podcast
Use our “Get booked on a podcast service”
Our “Get booked on a podcast service” is designed to help you find and secure guest appearances on relevant podcasts. We take care of the outreach and coordination, allowing you to focus on delivering an exceptional guest experience.
PodcastGuests.com
PodcastGuests.com is a platform that connects podcast hosts with potential guests. Create a profile and browse their extensive directory of podcasts to find suitable guest opportunities.
MatchMaker.fm
MatchMaker.fm is another service that connects podcast guests with hosts. Create an account, set up your profile, and browse their podcast listings to find shows that align with your expertise and audience
Podchaser Connect
Podchaser Connect is a service that connects podcast hosts with industry experts, authors, and influencers. Sign up and create a profile to get matched with podcasts looking for guests in your niche.
Be a Great Podcast Guest
Be on time
Punctuality is crucial when it comes to being a podcast guest. Ensure you are ready and available at the scheduled time to avoid any delays or inconveniences for the host.
Be entertaining
As a podcast guest, your primary goal is to engage and entertain the audience. Be personable and share stories that are interesting and relevant to the podcast’s theme. This will make the episode enjoyable for the listeners and leave a lasting impression.
Give the host what they’re asking for
Pay close attention to the host’s questions and provide insightful answers. Focus on delivering value to the listeners by sharing your expertise and knowledge on the topic being discussed.
Don’t be a stranger
After your appearance, stay connected with the podcast host. Engage with them on social media and share the episode with your audience. Building a relationship with the host can lead to additional opportunities in the future.
Bonus Step: Ask for a Referral
At the end of your podcast appearance, don’t hesitate to ask the host if they know of any other podcast hosts who might be interested in having you as a guest. This can be a great way to secure additional guest appearances and expand your network.
How to Be a Great Podcast Guest [Checklist]
Here’s a comprehensive checklist to help you become an outstanding podcast guest:
