🍟 #10 SaaS Growth Snacks: Three tips to prepare your site for EEAT

New episode is here 🔥

Fire Up Your Growth with These Hot Tips ♨️

1/ Kyle breaks down each component of EEAT into a more detailed strategy so that you can keep your site safe from EEAT penalties:

Show Google that your experts are real humans that know what they talk about, for example:

✅ Author bios with person schema that links to author’s Wikipedia/ Wikidata / Linkedin

✅ About Us page that shows collective expertise of your team

✅ Awards section with a list of team recognitions

✅ Credentials page for relevant certifications

✅ Event page with industry conferences you've attended or presented at

✅ Press mentions or interviews of your team

Check the complete list on Kyle's post 👇

🍟 Learned about this great SEO Snack by Kyle Roof on this post.

2/ How to use Customer Testimonials: 21 Examples

Recently I started adding testimonials to SaaS-HQ, and I found this post from Olena really helpful.

There are so many creative ways we can use social proof on our site.

🍟 21 delicious snacks selected by Olena Bomko, and you can grab them here.

3/ Your marketing attribution might be misleading

Marketing attribution has always been a controversial topic as it's hard to measure properly with so many touchpoints.

Recently Google announced it is removing four attribution models in Ads and Analytics.

One old way to keep it simple? 🤔

Ask your customer

💡 During the onboarding process, simply ask your customers, "How did you find out about us?" Don't use a multiple-choice format for this question. Instead, give them a text box where they can write their answer freely.

4/ Balanced content distribution

Content distribution is one of the most consistently underinvested areas in B2B marketing, from both a budget and a focus perspective.

We create lots of great content but, if it's not for lead gen, we don't put promotional effort or budget behind it.

🍟 Liam Moroney nailed on this visual that makes you think about your content program.

That's all for today,

have a lovely weekend!

Best,

–Mariano from SaaS-HQ