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🏰 #20 Activation mistakes are Killing your Retention, don't let these slip by

Hey — It's Mariano.

Wishing you a lovely Saturday from 🏰 SaaS-HQ.com

Welcome to our newsletter. Every week, we send:

✅ 1 to 3 bite-sized case studies to grow your SaaS

✅ 1 to 3 curated resources from top-notch experts

Let’s dive in!

#1 Repurpose your posts using the best comments

Look at this and tell me, isn’t this genius?

Step 1: Make a post that drives engagement.
Step 2: Wait x time. Take top comments and include them in the original post.
Step 3: Post and notify commenters for extra engagement.
Step 4: Repeat

And that’s how Axel saved your six months of content creation 👏😎

#2 Activation mistakes are Killing your Retention

Activation Mistakes are Killing Your Retention.
Which, in turn, Kills Your Business.💀

At Miro, Eugene was responsible for Activation and Retention.
As a Growth Advisor, Activation is where I look first.

Hence, he mapped 10 Activation mistakes to avoid ❌
Responsible for 80% of your Activation bleeding.

Here are the first 6 mistakes:… (read full post)

#3 Give more of your product + Referral Program

1) What is that that customers value most from you?

2) Can you use it to incentivize referrals?


In the previous newsletter edition, we talked about giving more of your product in exchange for feedback.

Guess what? You can do the same in exchange for referrals! 🤯

We thought about those questions here at 🏰SaaS-HQ….
and come up with this:

1) We think you’re here because of our ‘bite-sized case studies’
2) Yes, here is how 👇

You can refer a friend or unlock that extra growth tactic for just $9.99 a year. Whether you pay or refer, your support is greatly appreciated, and tell us that we are on the right track ;).

This is something we will incorporate into all our newsletters and marks the launch of our Referral Program 🥳.

We give you more of what you want in exchange for a referral 🤝

Can you do the same? Try to answer those two questions for your SaaS!

That’s all for this week!
Until next Saturday! 👋

Best,
Mariano Martene