🏰 #29 Three growth tactics you don't want to miss + [Free Resource]

✅ 1 to 3 bite-sized case studies to grow your SaaS

✅ 1 to 3 curated resources from top-notch experts

[Bite-sized case studies]

GROWTH

1) Boost your conversions with gamification

Gamification can also work for B2B SaaS products.

The more you reward your users, the more likely they are to stay.

Let’s see an example:

ProdPad's free trial starts standard, but users can earn more time by completing the onboarding tasks and key product actions like creating a roadmap, inviting teammates, or watching tutorials.

This gamified approach, with progress bars, virtual badges, and extended trials, boosts user engagement, product understanding, and ultimately, conversion rates to paid customers.

Activation is just one area for gamification, but a great one to get you started.

Leave a comment if you know other good example of gamification in SaaS (could be yours!)

Growth tactic by Mariano Martene

ACQUISITION | PAID ADS

2) How to steal the spotlight from your competitors on Google Ads.

1. Identify competitor URLs

2. Go to Audience manager in Google Ads and create a custom audience

3. Select: People who browse websites similar to…

4. Add your competitor URLs

5. Tailor your ads to match their audience's interests with a better offer.

You can use this for direct competitors or to "steal" audience from companies in the same industry.

Growth tactic by Estéfano Oliveira

ATTRIBUTION

3) Most marketers are blind about their attribution

Understanding where your users come from can be a real challenge.

Especially in early-stage startups, when the tracking stack is lighter and measurement methods are less developed than in scale-ups.

But in any case, tracking does not tell you everything. A user from an “organic” source can actually come from word of mouth, a branding campaign, or a mix of many other touchpoints.

Last-click models (the most used when it comes to attribution) also introduced some biases in understanding attribution: they tend to overestimate the importance of bottom-funnel channels (like SEA) over top-funnel channels (like an influencer campaign).

This situation can influence you to cut channels that actually work but are not properly represented in your attribution mix.

So, how to improve this attribution blindness?

→ Ask your users how they heard about you 💬

💌 During the onboarding flow, or through an email or push notification, send a survey.

Bonus point: allow multiple answers. Some users will indicate more than one source, pointing to the importance of multi-touchpoint efficiency.

☎️ If you have a sales team, they can ask “How did you hear about us?” during their discovery questions.

Will it solve all your attribution problems? For sure no.

But that’s another source of truth, coming on top of the classic tracking. Which will likely give more credit to your top-funnel actions.

And very easy to implement.

Growth tactic by Pierre-Jean Hillion

RETENTION | REFERRALS

3) Best practices for responding to Net Promoter Scores (NPS)

If you want to maximize the effectiveness of Net Promoter Score (NPS) feedback, consider adopting a consistent approach for each customer segment:

• For Detractors: Promptly reach out with empathy to address their concerns, showing a genuine commitment to resolving their issues and improving their experience.

• For Passives: Engage them to better understand their needs and identify opportunities to elevate their satisfaction, nudging them toward becoming promoters.

• For Promoters: Acknowledge their positive feedback and loyalty, encouraging them to share their experiences and continue their support, reinforcing positive perceptions.

Google Looker Studio Template
for SEO analysis

Awesome free Google Looker Studio template for SEO analysis I stumbled across.

Allows you to connect your Google Search Console account & visualise your rankings data.

Author: Niklas Buschner

🛠 TOOL OF THE WEEK

beehiiv is the tool that I use to run this newsletter. It’s different because it they have built a growth engine in the platform.

It’s a marketplace that allows you to buy or sell subscribers (via referrals).

→ A new channel of acquisition.

→ A new channel of monetization.

Give it a try, it’s hard to find new good performing channels!

📬 SUGGESTION BOX