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- #44 bite-sized case studies to grow your saas
#44 bite-sized case studies to grow your saas
[+how to build your growth engine]
hey there, It's mariano.
wishing you a lovely saturday from saas-HQ.com
welcome to my newsletter. every other week, I send:
✅ 1 to 3 bite-sized case studies to grow your saas
✅ 1 to 3 curated resources from top-notch experts
let’s dive in!
[bite-sized case studies]
1) The Big Shift in SaaS (part I)
There’s a big change happening in the tech world, and it’s something we all need to pay attention to. We’re moving from Software as a Service (SaaS) to Service as a Software. It might sound like a simple switch of words, but it’s so much more than that.
Thanks to advancements in AI, particularly in how can reason and make decisions, we’re seeing software that doesn’t just help us do work—it can do the work for us.
What does this mean for you?
For SaaS companies and anyone involved in the tech industry, this shift opens up massive opportunities:
• Tap into a larger market: the addressable market is not the software market, but the services market measured in the trillions of dollars.
• Innovate your products: Integrate advanced AI to create applications that can reason and perform complex tasks.
• Stay ahead of the curve: Focusing on domain-specific solutions can set you apart from competitors who are only offering general tools.
In my latest post, I explore:
→ The evolution from SaaS to Service as a Software.
→ How AI’s “system 1” and “system 2” thinking are driving this change.
→ The immediate opportunities for SaaS companies in this new landscape.
Ready to dive in and see what the future holds?
ACTIVATION
2) Time to value = 0
The idea being letting visitors interact directly with the product to experience the value of it straightaway.
No headline
No social proof
No lead magnet
All product demo - walking the walk instead of talking the talk.
Then if they want to find out more you can click "How does it work"

I've seem a few companies opt for the product first approach.
HemingwayApp and Rows.com do it well.
Growth tactic by Max Brown
PMF
3) Product Market Fit Scale
Do you have product-market fit? What to measure before product market fit?

➡️ If the signals increasingly come from further to the right, you are nearing product-market fit
⬅️ If the signals increasingly come from further to the left, you are moving away from product-market fit
Growth tactic by Jeroen Coelen

GROWTH PACK
Build your SaaS growth engine
AARRR Metrics + top 30 growth tactics

What’s inside?:
▶️ 4' video:
start with the video to see how the AARRR metrics work and how to leverage them for your specific growth stage.🏴☠️ AARRR framework spreadsheet:
the AARRR (pirate metrics) framework—Acquisition, Activation, Retention, Revenue, and Referral—is at the heart of this engine.🗄️ +30 growth tactics database + 📊 dashboard tracker
includes +30 actionable tactics to help you experiment and see what works best, along with a dashboard to track your experients
(as subscriber you get access for FREE to my all resources)
That’s a wrap for today edition. have a great weekend!
talk to you soon,
best
— mariano martene 🧉

P.S: what do you think of the AARRR framework? reply and let me know how you plan to use it in your SaaS.
