1) 7-days free trials increase sales and retention

📈 Scientific research: 7 days free trials (vs 30 days), led to:

→ 5.6% more conversions

→ 6.4% better retention (over 2 years)

→ 7.9% higher revenue

🧠 Why?

→ Trials work best if people use them intensively.

→ Shorter trials create an urgency effect.

→ So people use them more.

→ And are more likely to learn about the product and buy.

🍟 Snack by Thomas Mckinlay, who shares mind-blowing marketing recommendations based on scientific research. Read the full study on his newsletter

2) Short on Time for Customer Research? Try these three alternatives!👇

Time for a healthy snack! This one should be put into practice for every CEO and Marketer once in a while.

✅ Sit on customer support for a day

→ What are the most common use cases customers need help with?

→ What language do they use to express their problem?

→ Which FAQs can you answer via your content?

✅ Shadow/listen to a prospective sales call

→ What problem can you solve for your target customers?

→ What are your customers' day-to-day life's primary and adjacent pain points?

→ Which concerns of potential buyers' can you eliminate through your content?

✅ Scroll through customer reviews on third-party websites

→ What are customers complaining of?

→ What features do consumers love the most?

→ What objections can you address via your content?

🥗 Learned about this healthy Growth Snack by Rochi Zalani in this post. Follow her for more!

I was thrilled when I discovered Kristin's profile. She has taken a unique approach to bridge AI, Content Marketing, and a little code.

I couldn’t decide which snack to share, so I went for a ‘try a little of everything on the menu’ approach. My selection:

→ Automatic Content Gap Analysis w/ chatGPT4: 🍟 Grab this snack here

→ Automated Media Monitoring and Analysis with GPT4 🔥🍟 Grab it here

→ Automated Newsjacking Content Ideation with Python ad GPT4 🔥🍟 Grab it here

🍟🍟🍟 3x1 snacks by Kristin Tynski, follow her for insights, GPT3/4 scripts, and case studies on SEO, ai, and content marketing.

Till our next tasty tidbit, snack you later!

Best,

Mariano Martene

PS: Liking this? Share the snackable love and foward this to a friend to join the feast!