#34 🏰 Bite-sized case studies to grow your SaaS

✅ 1 to 3 bite-sized case studies to grow your SaaS

✅ 1 to 3 curated resources from top-notch experts

[Bite-sized case studies]

PRODUCT VALIDATION

1) Don’t ask for feedback, ask for money.

If I had to share one of the most important lessons I learnt as a first-time founder, this would be it:

Don’t ask for feedback on your idea or business. Ask for money.

When I started my clothing brand almost two years ago, I asked people for feedback. And guess what, it was overwhelmingly positive. Guess how many of those I talked to bought when I launched? Zero.

The ones who bought didn’t talk — they acted.

Asking for feedback makes you feel good. Asking for money tells you the truth.

The best feedback is cash in your pocket.

Growth tactic by Clémence Lepers

ACQUISITION

2) Cold outreach: Keep it simple

Growth tactic By Jeff Weinstein (product at @stripe)

RETENTION

3) Implement a ‘Lost Reason’ in the CRM

There is so much information that is lost over time in a sales org — sales reps leave, leadership turnover, data isn’t tracked in the CRM and we “forget” what happened 3 quarters ago.

To combat this, we recommend implementing a “Lost Reason” field on your opportunities.

This is a mandatory field that has to be filled out in order to disposition a deal as “lost” and requires two things:

1) a dropdown with a narrow group of defined options
2) an open text field for additional detail. 

For example, you might select “Product Features” and your note might read “Ability to [Insert Need] on par with [Competitor X]”

The more specific, the better!

Growth tactic by Liz Christo

SaaS KPI Dashboard
(Google Sheets)

Taking the popular KPI dashboard for early-stage SaaS startups from Christoph Janz, transferring it to GSheets, and giving it a fresh new look in the style of ChartMogul.

Get the new version by Dirk Sahlmer from saas.wtf

📬 SUGGESTION BOX