Break Free from your Revenue Plateau
→ Early-stage SaaS. $1M to $5M ARR.
→ CEOs, Product/Growth leaders.
Who is it for?
When you’re trying to be everything to everyone, things get muddled. Messages aren’t clear. The product starts to feel cluttered.
You’re dealing with multiple versions. Your team is being pulled in all different directions.
You feel like you’re stuck, aren’t you?
Your revenue plateau is giving you sleepless nights, and you’re thinking, “Shouldn’t we be growing faster?”
This is why it’s crucial to start thinking about your most valuable customers. You know, the ones who love your product the most. The ones who represent the bulk of your revenue. Your ‘number one’ target audience or Ideal Customer Profile (ICP).
So who is this for? If you’re a SaaS CEO, making between $1M and $5M, and feel stuck on a revenue plateau, this is for you.
It’s time to focus and double down on your ICP. This might be your ticket off the plateau.
How it works
Move from a long list of potential target audience segments to the #1 segment for your company to focus on.
I can help you get alignment on the most important question: “Who’s it for?”
Dr. Else Van der Berg speaking on a Podcast (GTM.News) on how she helps early-stage SaaS CEOs break free from the cycle and scale their business.
Watch the full episode
What I ask
The sprint requires the time and energy of your team – without co-creation, no buy in.
What you get
If pilot use cases are scattered over industries and personas, the spark of virality won’t be able to take off
When all business verticals are focused on the same confined niche, you can build a superior product and tell a more concise and compelling story. Reach the right prospects with the focus, frequency, and powerful product needed to bring them on board.
About your Expert
Meet Dr. Else 👋
-Helps tech firms grow aligning leadership around target audiences and core values.
-She strongly believes that great products excel at acquisition, activation, retention, and monetization.
Companies that want to build products that inspire customer loyalty will benefit from her strategic expertise.
Find the right audience segment and scale your company
In just half an hour, we’ll cover:
– Your goals and expected outcomes
– How our process works
– Our experience
– Custom plans based on your needs
We’re happy to go through any questions you might have.