I used to work in Finance in my previous life. I loved it.
It's the single most important thing for your business. You're never wasting time when it's come to understanding money. It's a great skill to have.
So, today you have three snacks related to making money and cashflow. 💸
Pay attention to them. They might change your business 🤑
1) Keeping a positive account balance w/ Linkedin
Filipa shares a creative visual on how to have a positive account balance when it comes to managing your social media 💰🏦
How do the last ten movements of your Linkedin account look like?
Give & take.
🍟 Snack by Filipa Canelas. Besides the visuals, she shares great insights to improve your content marketing. You will find her profile useful → follow her.
2) Be a podcasts guest before starting your own podcast
Have you ever been on a podcast?
✅ It's easier to start
✅ Speak to your people
✅ Build meaningful relationships
Take action on this snack right now👇
💪 Do this yourself: The best +200 B2B Saas Podcast Directory
🛎 Done-for-You Service Get booked on podcasts
🍟 Snack by Josef Newton on this post. Josef is building in the b2b video space. Check his company Sway
3) Obsessing over reducing CAC is such a waste! → Instead, focus on the Payback period
Cashflow is king 👑
If you can connect it with CAC you're already in the top 10%.
Elena tells us how:
Come to the realization that many typical SaaS dashboards are simply wrong!
↳They should be optimized for cashflow.
↳↳ Instant alignment: product & business goals 🤝🎯
🍟 Greatest snack ever from Elena Verna on this post. She is a solopreneur sharing posts that leave you thinking! A lot to learn from her. Don't miss it.
4) Already looking for benchmarks for your Payback Period?
I got you :) → Lenny did a great post on payback periods from +50 b2b companies:
How does this compare with your metrics?
That's all for today,
Have a great weekend
