🍟#9 SaaS Growth Snacks: You've been tracking the wrong metric all along. Why CAC is useless 🤦💸

I used to work in Finance in my previous life. I loved it.

It's the single most important thing for your business. You're never wasting time when it's come to understanding money. It's a great skill to have.

So, today you have three snacks related to making money and cashflow. 💸

Pay attention to them. They might change your business 🤑

1) Keeping a positive account balance w/ Linkedin

Filipa shares a creative visual on how to have a positive account balance when it comes to managing your social media 💰🏦

Give & take.

🍟 Snack by Filipa Canelas. Besides the visuals, she shares great insights to improve your content marketing. You will find her profile useful → follow her.

#linkedin #linkedinmarketing #contentmarketing

2) Be a podcasts guest before starting your own podcast

✅ It's easier to start

✅ Speak to your people

✅ Build meaningful relationships

Take action on this snack right now👇

💪 Do this yourself: The best +200 B2B Saas Podcast Directory

🛎 Done-for-You Service Get booked on podcasts

🍟 Snack by Josef Newton on this post. Josef is building in the b2b video space. Check his company Sway

#videomarketing #b2b

3) Obsessing over reducing CAC is such a waste! → Instead, focus on the Payback period

Cashflow is king 👑

If you can connect it with CAC you're already in the top 10%.

Elena tells us how:

Come to the realization that many typical SaaS dashboards are simply wrong!

↳They should be optimized for cashflow.

↳↳ Instant alignment: product & business goals 🤝🎯

🍟 Greatest snack ever from Elena Verna on this post. She is a solopreneur sharing posts that leave you thinking! A lot to learn from her. Don't miss it.

#saas #metrics

4) Already looking for benchmarks for your Payback Period?

I got you :) → Lenny did a great post on payback periods from +50 b2b companies:

🍟 Powerful snack on this post by Lenny. Subscribe to his newsletter!

#benchmarks

That's all for today,

Have a great weekend