What’s inside?

This growth bundle has a step-by-step 5-minute video on how I run growth sprints with the workbook.

Plus, you’ll find my top 30 growth tactics – they’re really helpful for finding your SaaS growth levers.

Have a closer look!

1. Workbook

My Workbook based on the pirate funnels

AARRR Pirate Metrics framework is an acronym for a set of five user-behavior metrics that product-led growth businesses should be tracking: acquisition, activation, retention, referral, and revenue:

Acquisition ā€“ How are people discovering our product or company?
Activation ā€“ Are these people taking the actions we want them to?
Retention ā€“ Are our activated users continuing to engage with the product?
Referral ā€“ Do users like the product enough to tell others about it?
Revenue ā€“ Are our personas willing to pay for this product?

šŸŸ¢ Why I love using this framework:

  • Enables data-driven decisions.
  • Offers revenue funnel insights that impact your bottom line.
  • I use it along with agile methods for identifying growth levers and quick experimentation.

This workbook will help you to work each pirate metric systematically:

  • Key questions
  • Key metrics
  • Key insights

2. Top 30 Growth Tactics Database

My top 30 growth tactics!

This notion database includes 30 Growth tactics classified by:
šŸš€ AARRR Framework classification (acquisition, activation, revenue, retention, referral)
šŸš€ Potential Impact & Tactic Efforts
šŸš€ Examples from other SaaS, screenshots, and actionable steps

Ready to evaluate in a glance so you can cherry-pick with/ your team and identify low-hanging fruits to work on this last quarter.

šŸŽ£ Lead Generation
šŸ“¢ Marketing
šŸ’ø Sales
šŸ˜ƒ Customer Success
šŸš€ Activation
šŸ“ˆ CRO
šŸ” SEO
šŸ’° PPC
šŸ› ļø Product
šŸ’¹ Revenue
ā€¦ā€¦.+20 categories

About Mariano Martene

I do growth & marketing ops for B2B SaaS.
I’ve worked in marketing for over ten years and have done a lot!

In my last job as Head of Growth, I helped the founders of a SaaS company go from ā‚¬1M to ā‚¬2.2M ARR.

I run a newsletter where I share resources and bite-sized case studies to grow your SaaS (this site!).

Iā€™m also the city leader for SaaStock Local chapters in Lisbon, Portugal! šŸ‡µšŸ‡¹

Connect with me on Linkedin or Work with me!

Mariano Martene