What’s inside?
This growth bundle has a step-by-step 5-minute video on how I run growth sprints with the workbook.
Plus, you’ll find my top 30 growth tactics – they’re really helpful for finding your SaaS growth levers.
Have a closer look!
1. Workbook
AARRR Pirate Metrics framework is an acronym for a set of five user-behavior metrics that product-led growth businesses should be tracking: acquisition, activation, retention, referral, and revenue:
Acquisition ā How are people discovering our product or company?
Activation ā Are these people taking the actions we want them to?
Retention ā Are our activated users continuing to engage with the product?
Referral ā Do users like the product enough to tell others about it?
Revenue ā Are our personas willing to pay for this product?
š¢ Why I love using this framework:
- Enables data-driven decisions.
- Offers revenue funnel insights that impact your bottom line.
- I use it along with agile methods for identifying growth levers and quick experimentation.
This workbook will help you to work each pirate metric systematically:
- Key questions
- Key metrics
- Key insights
2. Top 30 Growth Tactics Database
This notion database includes 30 Growth tactics classified by:
š AARRR Framework classification (acquisition, activation, revenue, retention, referral)
š Potential Impact & Tactic Efforts
š Examples from other SaaS, screenshots, and actionable steps
Ready to evaluate in a glance so you can cherry-pick with/ your team and identify low-hanging fruits to work on this last quarter.
š£ Lead Generation
š¢ Marketing
šø Sales
š Customer Success
š Activation
š CRO
š SEO
š° PPC
š ļø Product
š¹ Revenue
ā¦ā¦.+20 categories
About Mariano Martene
I do growth & marketing ops for B2B SaaS.
I’ve worked in marketing for over ten years and have done a lot!
In my last job as Head of Growth, I helped the founders of a SaaS company go from ā¬1M to ā¬2.2M ARR.
I run a newsletter where I share resources and bite-sized case studies to grow your SaaS (this site!).
Iām also the city leader for SaaStock Local chapters in Lisbon, Portugal! šµš¹
Connect with me on Linkedin or Work with me!