What is Total Addressable Market?
Total Addressable Market, often abbreviated as TAM, is the total market demand for a product or service.
TAM represents the potential revenue opportunity for a product or service, assuming 100% market share. In the SaaS world, for instance, if there were 1,000 businesses that could use your software, and your software subscription is priced at $100 per year, then your TAM would be $100,000. It’s important to note that TAM is the broadest view of the market, and it’s often further segmented into Serviceable Available Market (SAM) and Serviceable Obtainable Market (SOM) for a more detailed analysis.
Why It Matters?
TAM is a crucial metric for SaaS CEOs and CMOs because it helps identify the level of opportunity and growth potential for a product in the market. An understanding of TAM can help inform strategic decisions about product development, market positioning, and business expansion.
A common misunderstanding about TAM is that it represents the exact revenue a business will earn. In reality, TAM is a theoretical maximum and does not account for competition or market segmentation.
Frequently Asked Questions
1. How is TAM calculated?
TAM is typically calculated by multiplying the price of your product or service by the number of potential customers in the market.
2. Why is TAM important for a SaaS company?
TAM helps a SaaS company understand the maximum potential of the market, informing decisions about product development and market positioning.