Mariano Martene

I do growth & marketing ops for B2B SaaS. I've worked for over ten years on marketing and have done a lot! In my last job as Head of Growth, I helped the founders of a SaaS company go from €1M to $2.2M. I’m now working on a marketplace for B2B experts and run a newsletter where, every week, I share resources and bite-sized case studies to grow your SaaS. I’m also the city leader for SaaStock Local chapters in Lisbon, Portugal! 🇵🇹 Drop me a message if you’re around!

Brand Awareness: +3 Strategic Tactics (for SaaS companies)

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Did you know that 90% of SaaS companies struggle with brand awareness in their initial years? The challenge of establishing a brand in the saturated SaaS market is real, but not insurmountable. This article delves into three strategic tactics specifically tailored for SaaS companies to boost their brand awareness. By leveraging insights from the AARRR Framework, we’ll … Read more

Acquisition: +7 Proven Tactics (for SaaS Companies)

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Did you know that a mere 5% increase in customer retention can lead to a 25% increase in profit? For SaaS companies, the acquisition phase is not just about getting new customers—it’s about getting the right ones and maximizing revenue. In this article, we’ll delve deep into the AARRR Framework, with a special focus on the ‘Acquisition’ … Read more

Lead Generation: +13 Practical Tactics to Drive more Sales (for SaaS companies)

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Did you know that a mere 5% increase in customer acquisition can increase a company’s profitability by 75%? The world of SaaS is no exception. With the ever-increasing competition in the SaaS industry, acquiring new customers has become both a challenge and a necessity. In this analytical piece, we’ll delve deep into the AARRR Framework, focusing primarily … Read more

Sales: +17 Effective Tactics for SaaS Teams. Close More Deals & Boost Revenue

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Did you know that over 70% of SaaS startups struggle with sales in their initial years? The challenge isn’t just about acquiring customers but retaining them and ensuring consistent revenue growth. If you’re reading this, chances are you’re looking for strategies to supercharge your SaaS sales. This article delves deep into 17 proven tactics that successful SaaS teams … Read more

Marketing: +21 Growth Tactics for SaaS Marketers

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Did you know that over 90% of SaaS startups fail within their first three years? The primary reason isn’t the product quality, but rather ineffective marketing strategies. If you’re a SaaS marketer, this statistic might sound daunting. But don’t fret. In this article, we delve deep into 21 actionable marketing tactics tailored for SaaS businesses. These strategies are … Read more

Conversion Optimization: +11 Tactics for SaaS Companies

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Did you know that a mere 2% increase in conversion rates can result in a 20% increase in revenue? As a SaaS company, optimizing your conversion rates is paramount to scaling your business. But how do you ensure that your strategies are effective and yield the desired results? In this analytical deep dive, we’ll explore … Read more

How to get booked on podcasts as a guest

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As a B2B SaaS CEO or marketer, getting booked on podcasts can be a powerful way to increase your brand exposure and reach your target audience. This comprehensive guide will provide you with a step-by-step process to find the right podcasts, reach out to hosts, and become an excellent guest. TL;DR How To Find Podcasts … Read more